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Each selected match books 3 nights (day before, match day, day after) at peak match-day pricing.
Estimates use booked-rate pacing data as the mid anchor and top-decile asking rates as the upper bound. Switching to conservative or optimistic adjusts occupancy assumptions. Data sources: AirROI pacing data (May 2026) · AHLA hotel occupancy survey · AirDNA market analytics · Deloitte, "The Role of Airbnb in the FIFA World Cup 2026" (June 2025) · PriceLabs market dashboard · Reeku internal market data.